When it comes to search engine optimization, there are an overwhelming number of tools out there to help you. Here’s a countdown of our 7 favorite SEO tools that are (my favorite part) free! These tools are extremely powerful and they will work hard for you, so implement them today:

7. GTmetrix

Speed is now a factor in how your site is ranked. Use GTmetrix to measure your website’s load speed and test frequently as you optimize and make improvements.

6. Google Trends

It’s important to keep up on what’s hot in your industry and also on how your prospects are searching for your products/services. Use Google Trends to track changes in search query volume for your target keywords and stay ahead of the competition.

5. Google Alerts

With Google Alerts, you can be automatically notified when your website is mentioned anywhere in cyberspace. You can also be notified when particular topics of interest are mentioned, which will help you target your link building efforts.

4. Google Keyword Planner

Did you know you can actually spy on your prospects for free? Use Google Keyword Planner to find out exactly what people are typing into Google when they look for your services and in what quantities.

3. Moz

Moz is an amazing (and enormous) suite of online marketing tools that offer backlink tracking, local SEO analysis, on-site metrics, and more.

2. Google Search Console

Formerly called Google Webmaster Tools, Google Search Console provides an incredible amount of data about the search queries used by prospects to reach your site. The information it will give you is invaluable for optimizing your SEO efforts.

1. Google Analytics

All websites should have Google Analytics installed and integrated with Google Search Console. This tool will help you understand your website visitors better than any other free tool out there. And if you use this information wisely, you can literally increase your bottom line.